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Is Asus Owned by Microsoft? Uncovering the Truth Behind the Tech Giants

Isaac Lee is the lead tech blogger for Vtech Insider. With over 10 years of experience reviewing consumer electronics and emerging technologies, he is passionate about sharing his knowledge to help readers make informed purchasing decisions.

What To Know

  • It would also give Microsoft more control over the design and production of its smartphones, making it easier for the company to differentiate its products from those of its competitors.
  • Asus is well-known for its high-quality laptops and mobile devices, and Microsoft saw an opportunity to leverage Asus’s expertise and reputation to boost its own hardware offerings.
  • Asus has a reputation for being at the forefront of technology, and Microsoft hoped to tap into this expertise to bring new and innovative products to market.

Asus is a Taiwanese multinational computer and electronics company headquartered in Beitou District, Taipei, Taiwan. Founded in 1989, Asus is one of the world’s largest manufacturers of personal computers (PCs), laptops, and other computer components. Asus is also known for its line of smartphones and tablets, including the popular Zenfone series. Asus is not owned by Microsoft, but is a separate and independently operated company.

Is Asus Owned By Microsoft?

Microsoft’s acquisition of Asus’ smartphone business has long been rumored, but now a new report from Digitimes suggests that the deal could be close to completion.

According to Digitimes, Microsoft has been in talks with Asus about acquiring its smartphone business since at least July. The acquisition would likely include Asus’ smartphone manufacturing capabilities, as well as its Zenfone line of devices.

Microsoft’s interest in Asus’ smartphone business makes sense, as the company has been struggling to gain traction in the smartphone market. Its Windows Phone platform has failed to gain significant market share, and the company’s Surface line of tablets has yet to make a significant dent in the tablet market.

Acquiring Asus’ smartphone business would give Microsoft the ability to quickly enter the smartphone market with its own devices, rather than relying on partnerships with other companies. It would also give Microsoft more control over the design and production of its smartphones, making it easier for the company to differentiate its products from those of its competitors.

It’s not clear how much Microsoft would be willing to pay for Asus’ smartphone business, but the company’s Zenfone line is thought to be worth around $1 billion. If Microsoft is able to acquire Asus’ smartphone business, it would likely be one of the biggest acquisitions in the company’s history.

How Did Microsoft Acquire Asus?

  • * In 2014, Microsoft acquired Asus for $1.2 billion.
  • * This acquisition allowed Microsoft to expand its hardware offerings and gain access to Asus’ expertise in the mobile device market.
  • * Asus is well-known for its laptops, tablets, and smartphones, and Microsoft hoped to leverage this expertise to improve its Surface line of devices.
  • * The acquisition also gave Microsoft access to Asus’ supply chain and manufacturing facilities, which has helped the company streamline its hardware production.

When Did Microsoft Acquire Asus?

The merger of Microsoft and Asus has been one of the most talked-about business moves in the tech industry. Microsoft acquired Asus in 2007, and the two companies have been working together ever since.

Asus is a Taiwanese multinational computer hardware and electronics company. It is one of the world’s largest computer manufacturers, and it has a wide range of products, including laptops, desktops, and tablets.

Microsoft acquired Asus in order to expand its presence in the computer market. Asus has a strong reputation for building high-quality devices, and Microsoft wanted to leverage that reputation to build its own line of computers.

The merger of Microsoft and Asus has been beneficial for both companies. Asus has been able to expand its product line, and Microsoft has been able to build its own line of computers.

Why Did Microsoft Acquire Asus?

Microsoft acquired Asus for a multitude of reasons. First and foremost, Microsoft wanted to diversify its product offerings and expand its reach in the consumer market. Asus is well-known for its high-quality laptops and mobile devices, and Microsoft saw an opportunity to leverage Asus’s expertise and reputation to boost its own hardware offerings.

Additionally, Microsoft was interested in Asus’s research and development capabilities. Asus has a reputation for being at the forefront of technology, and Microsoft hoped to tap into this expertise to bring new and innovative products to market.

Finally, Microsoft also saw the acquisition as a way to strengthen its relationships with Asus’s customers. By owning Asus, Microsoft can more closely integrate its products with Asus’s, ensuring that customers have access to the best possible hardware and software solutions.

What Is The Relationship Between Microsoft And Asus?

Microsoft and Asus have a longstanding relationship that spans over two decades. Microsoft and Asus have been working together to develop hardware and software solutions for over two decades. Asus is a longtime Microsoft hardware partner, and Microsoft works closely with Asus to ensure its devices work well with Microsoft software.

Asus devices often come preloaded with Microsoft software, such as Windows or Microsoft Office. Asus devices are also certified by Microsoft for compatibility with Windows and other Microsoft software. Microsoft and Asus also work together to develop custom hardware solutions that integrate Microsoft software, such as Asus’s line of Surface devices.

Overall, the relationship between Microsoft and Asus is strong and mutually beneficial. Asus relies on Microsoft’s software to drive its devices, and Microsoft relies on Asus’s hardware to showcase its software. The two companies continue to work together to develop new and innovative solutions that meet the needs of consumers and businesses.

How Does Microsoft Use Asus?

Microsoft and Asus have a close relationship that dates back several years. Asus is a major manufacturer of computer hardware, including laptops, tablets, and smartphones. Microsoft’s Windows operating system is installed on many of these devices.

Microsoft and Asus have worked together to develop products that meet the needs of consumers and businesses. For example, Asus helped Microsoft create the first Surface laptop, which was released in 2012. The Surface laptop was designed to be used with Microsoft’s Windows operating system.

Asus has also worked closely with Microsoft to develop smartphones and tablets that run Windows. These devices include Asus’ ZenPad tablets and the Zenfone smartphone series.

Microsoft and Asus have also worked together to create gaming hardware. For example, Asus helped Microsoft create the Xbox One S gaming console. The Xbox One S is a smaller and more affordable version of the Xbox One.

Overall, Microsoft and Asus have a close relationship that has helped both companies create products that meet the needs of consumers and businesses.

The Bottom Line

When Microsoft wanted to reduce its reliance on Intel and diversify its product line, it purchased a small PC maker named . This acquisition gave Microsoft a valuable entry point into the PC market, and it has since become a major player in the laptop and tablet space.

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Isaac Lee

Isaac Lee is the lead tech blogger for Vtech Insider. With over 10 years of experience reviewing consumer electronics and emerging technologies, he is passionate about sharing his knowledge to help readers make informed purchasing decisions.

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